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Sheffield spotlighted as UK travel destination on German Breakfast TV

Person sitting on a stone bench along a grassy hillside path with patches of dry grass and shrubs, overlooking a cityscape in the distance under a partly cloudy sky. Text on the bottom left reads ‘volle kanne.’
Sheffield’s growing reputation as an exciting UK city break destination has recently been highlighted on a prime German Breakfast show programme.

Airing on ZDF’s Volle Kanne on Friday 16 August, a travel feature on the city was presented by reporter Marina Wenk, who visited Sheffield in the last weekend of July to film on location.

The 13-minute piece was broadcast in two segments and took German viewers on a whistle-stop tour or Sheffield’s key attractions, vibrant places and green spaces across the city. 

Sheffield’s AR Art Trail, Look Up, was featured along with the Home of Football walking tour app. Key cultural locations such as Kelham Island Museum and Sheffield Theatres also featured, while the city’s strong independent scene was showcased with a tour of food hall Cambridge Street Collective, Heist Brewery, Sheffield Vegan Market on The Moor and Dorothy Pax at Victoria Quays.

The city’s inner city green spaces were a key feature of the piece too, showing scenic views of the Peace Gardens, Sheffield Winter Garden and Pound’s Park, along with the cinematic views at Parkwood Springs.

Sheffield’s close proximity to Peak District National Park was also highlighted, along with the opportunity for outdoor adventure pursuits, including a bus trip to Burbage Valley for some abseiling before the presenter finished with some caving.  

Germany’s equivalent to the likes of This Morning in the UK, ZDF Volle Kanne is a well-established morning programme which is broadcast live each week, Monday to Friday 9:05am - 10:30am, to an average audience of 750,000 on channel ZDF.

Marketing Sheffield worked closely with the programme’s production team to support the filming of the travel feature. The two organisations originally connected in 2019 when Marketing Sheffield exhibited the city at ITB Berlin, one of Europe's largest travel industry events, as a destination for City Breaks.

The project, supported by a grant from Visit England's Discover England Fund, was a turning point in establishing Sheffield with German media and travel audiences.  

The Sheffield travel feature is still available to watch online via the ZDF Volle Kanne website here with the city segments showing at 50.40 and 1.06.34. 

Group of people standing inside a food stall named ‘House of Habesha,’ which has a sign reading ‘Authentic Eritrean & Ethiopian Soul Food.’ The stall features cultural artwork on the walls, and one person is holding a professional camera.House of Hebesha gran a selfie with the German TV crew on a visit to sample their dishes at food hall, Cambridge Street Collective. 

Close-up of a smartphone held in both hands, showing a live camera view of a building with a large sculpture of a cat on its roof. The phone screen displays a red record button, and the background shows the same building slightly out of focus. Text on the bottom left reads ‘volle kanne.’Trying out Sheffield's AR Art Trail Look Up. 

Large industrial machinery displayed outdoors at Kelham Island Museum, including a massive black steel vessel and gears mounted on a red brick building. A turquoise sign in front reads ‘Kelham Island Museum – Celebrating 300 years of Sheffield making history.’Presenter Marina Wenk visits Kelham Island Museum 

“Person holding a glass of pink beverage inside a casual dining area with wooden tables and benches. Several people are seated in the background, and a large screen showing a sports game is visible on the wall along with black-and-white mural artwork. Text on the bottom left reads ‘volle kanne.’”Presenter Marina Wenk samples a strawberry ice cream and marshmallow beer at Heist Brew Co.

Close-up of a smartphone held in one hand, displaying an app screen with information about ‘7. Bramall Lane’ and a photo of a building. The text mentions The Cricketers Arms, and the phone interface shows navigation icons at the bottom. Text on the bottom left reads ‘volle kanne.’Showing the Home of Football walking tour app


Outdoor canal-side seating area decorated with colorful fabric bunting strung across the space. People are sitting at tables under umbrellas, and narrowboats are moored along the water. The scene is bright and festive under a partly cloudy sky. Text on the bottom left reads ‘volle kanne.’Visiting Victoria Quays and the colourful bunting outside Dorothy Pax 

treet view of a clothing store with a black sign reading ‘GLASS ONION’ above the entrance. The shopfront has large glass windows displaying racks of clothes inside. A poster on the left advertises a festival, and the pavement outside is clear. Text on the bottom left reads ‘volle kanne.’Visiting one of the many independents on Sheffield's Division Street, vintage store Glass Onion.  

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