TV presenter and Co-Founder of The Outdoor Guide, Julia Bradbury grew up in Sheffield and learnt to love walking right here in the city. Like many Sheffielders, she used to spend her weekends out in the Peak District with her Dad, just a stone’s throw away from the city limits, so she knows a lot about the beauty that exists right here in The Outdoor City.
Sheffield will be hosting the ISU European Figure Skating Championships 2026 on the 13 - 18 January 2026.
The Economic Recovery Fund supported local businesses and organisations to get people visiting and spending money in their neighbourhoods. That meant anything from delivering events for businesses to connect with customers; creating exciting new features to draw people in; making the high street a nicer place to spend time; or something completely different. Solutions are designed by local people for local people, using their insight into what would work on their high street.
Sheffield has a fantastic programme of vibrant events and festivals all year round, from international sporting fixtures and summer music festivals to world-renowned theatre and exhibitions.
Passionate about making history accessible, TV's Lucy Worsley will share the fascinating story of Bolsover Castle, a 17th-century pleasure palace in Derbyshire that holds special significance for her as the site of her first job with English Heritage.
Sheffield’s visitor economy reached new heights in 2024, generating a record-breaking £1.85 billion – a 10% increase on the previous year and a full recovery from the impact of the pandemic.
It’s not just locals who spot the potential our vibrant city has to offer. International companies are now calling Sheffield home too, thanks to the world-class talent, resources, and opportunities available. And that’s exactly what happened with Pendo.
Jules is the owner of Hop Hideout beer shop, as well as the founder of Sheffield Beer Week, a city-wide annual event with an independent ethos at its heart.
We offer the best of all worlds. We’re home to forward-thinking innovators, independent creatives and pioneering world-changers. We’re an ambitious, modern city that doesn’t lose sight of the important stuff, with close-knit communities alongside global opportunities. Unforgettable nights out followed by gentle walks in breathtaking green spaces. Sprawling shopping centres and proud independents. Most importantly, you’ll find yourself amongst friends in a busy university city that sets you up…
American Express and Shop Small commissioned research with GlobalData to reveal the top 10 UK high streets for independent shops, with Sheffield's Division /Devonshire Street placing second.