Marketing Sheffield

The city's official destination marketing organisation, responsible for Sheffield's place brand management and promotion.

We are part of Sheffield City Council in the 'City Futures' department, and are therefore funded by public sector budgets. Our aim is to achieve growth for the city - in the widest sense of the word.

Whilst economic growth is the most tangible measure of this, place branding is also about the intangibles, and so we work with community organisations, cultural providers, educational institutions and many other private and public stakeholders on collaborative projects that seek to promote the city as an inclusive, progressive and unique place for people to live and work in, as well as visit.

Marketing Sheffield has responsibility for:

  • Leadership of the city's place brand
  • Promoting Sheffield externally (i.e. outside the city) in the areas of Trade (Business), Talent (attraction, retention and development), and Tourism (business and leisure visitors).

Since the pandemic and the changing nature of people's relationships to cities, Marketing Sheffield has also led on:

  • Place-based recovery (through marketing as well as animation and stimulation, such as via the Make Yourself At Home and Summer in The Outdoor City campaigns).
  • Destination management - working with stakeholders to better understand how we can help shape Sheffield's offer to relevant audiences in light of the fact many businesses have adapted what they do and how they do it.

If you'd like to get in touch with us to- provide any comments or feedback, list an event, tell us about a business/venue/attraction you think might be worth listing or have something newsworthy we might be interested in, then please click here.

Sheffield brand - downloads & assets

Sheffield 'Makes' Concept Book

A short introduction to the central idea behind the whole of the Sheffield place brand - the concept of 'makes'.


Sheffield Brand Toolkit

A guide to the assets that form Sheffield's place brand and how it should be used correctly - with a strong measure of flexibility to allow partnership use and co-branding.


Sheffield logo

A zip file of colour, mono and white out versions of the Sheffield logo. Feel free to use them on any of your own materials in promoting the city.



Marketing Sheffield Staff

Diana Buckley

Diana oversees Marketing Sheffield as part of her role as Director of Economic Development and Culture. She is passionate about ensuring the city is recognised far and wide as an exemplar case for our sector specialisms, and that our inward investment can go hand in hand with the development of our cultural offer.

Mark Mobbs

Mark is the Marketing Manager for City Campaigns, meaning his role spans the full 'trade, tourism and talent' spectrum as the designated place brand manager for the city who works with multiple stakeholders to ensure the best version of Sheffield is put forward and the city has as many advocates as possible.

Emma France

Emma is our Business Tourism manager, meaning she looks after the Conference Sheffield team in working with venues and businesses in the city to offer a free service to conference and event organisers looking to come to Sheffield. Since the pandemic Emma has also stepped into a communications role for Business Sheffield too.

Marketing Sheffield Staff

Wendy Ulyett

Wendy leads on all aspects of the visitor economy at Marketing Sheffield. That can be marketing activity focussed on bringing more visitors into Sheffield, supporting travel writers and content creators to craft their words or working with major event organisers and local experts to integrate services that provide a positive visitor experience.

Kate Reveley

Kate is our Communications Executive and carries out a number of roles including content production, press and campaign work. Her most significant responsibility is managing Marketing Sheffield's core social media accounts across Facebook, Twitter and Instagram. This includes @VisitSheffield, @TheOutdoorCity and @MarketingSheffield.

Steve Bissell

Steve is our Content Officer who assists across the Marketing Sheffield team with a vast array of duties, including website maintenance, asset production, design and artworking, and content creation.

Would you like to get in touch?

Contact us

Get in touch with Marketing, Business, Conference or Invest Sheffield

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